Agnostic | a cognitive AI company
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Agnostic | a cognitive AI company
The pandemic unleashed by the Covid-19 virus accelerated the processes of digital transformation in Latin America and the entire world. Among the main changes unleashed at a global level, it is worth highlighting: the way of working, the way of leading teams, how we consume products and services and the style of socialization.
Both large, medium and small companies had to accommodate the isolation measures decreed by the authorities, digitize their operations, processes and resorting to online sales and remote work. Likewise, one of the most striking phenomena was that consumers changed their habits and increased their online purchases, fostering an exponential growth in digital marketing platforms.
Within this accumulation of challenges, online marketing also affected its dynamics and way of working, making it necessary to redefine its working methods and tools to achieve its objectives.
A digital marketing strategy that every business should consider to start is always being able to align sales teams and marketing. As the flywheel inbound marketing methodology indicates, to attract, interact and delight a customer base it is important to have a comprehensive customer management (CRM) platform , train teams in the tool and define objectives together.
Here we tell you the main recommendations to start creating a more effective and collaborative online marketing team in these times:
The agile methodology is much more than a work methodology, it is a work philosophy, a necessary organizational style for any company that is committed to digital transformation and that needs to optimize its delivery times , and streamline your tasks. Within the phases of digital marketing, agile is gaining more and more relevance.
The agile methodology allows to manage projects in a flexible, autonomous and efficient way, reducing costs, increasing productivity and constantly adding value. The objective is to be able to present quality solutions that respond to the needs of each organization (whose priorities change at an ever-increasing speed).
The adoption of the agile methodology as one of the digital marketing tools helps to be clear about the team's priorities, to align the efforts of the different departments, to integrate the efforts by putting the client first and collaborates in the management of a plan comprehensive digital marketing.
Among the main benefits of applying the agile methodology are:
First you must define the objective of the global strategy, the target audience and the specific project to work on. Next, a multidisciplinary work team is established to carry out the project in question. One of the best digital marketing practices is to select the best possible team.
Then the so-called "war room" or war room is defined where they will work together. It is important that the atmosphere is relaxed and that collaborative work, creativity and honesty are encouraged from the organization itself.
Likewise, the rules of the war room must be defined and specific objectives must be established. The most important thing is that the client is the center during the whole process.
During sprints (fixed time repeatable throughout the project in which a high value product will be created) the data, results and pieces created will be analyzed in order to identify opportunities for improvement or corrections.
Finally, tests will be designed to determine if the agreed ideas were adequate, and a series of criteria will be established to prioritize them. These criteria are usually based on two aspects: the ease of implementation and the potential impact on the business.
Next, the designed tests are executed and the ideas that work will be repeated, increasing the efficiency of the online marketing team and those that do not, will be replaced to continue improving the processes within the team.
