{"id":3802,"date":"2024-03-27T06:06:10","date_gmt":"2024-03-27T09:06:10","guid":{"rendered":"https:\/\/agnosticit.com\/?p=3802"},"modified":"2024-03-27T06:07:56","modified_gmt":"2024-03-27T09:07:56","slug":"buyer-persona-que-son","status":"publish","type":"post","link":"https:\/\/agnosticit.com\/en\/buyer-persona-que-son\/","title":{"rendered":"Buyer persona: What are they and how to create them within an inbound marketing strategy"},"content":{"rendered":"
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Representaci\u00f3n del\u00a0cliente ideal: Qu\u00e9 es y su importancia\u00a0<\/h2>\n\n

A buyer persona is a semi-fictitious representation of the ideal consumer for your business. <\/strong> It is generally built on data from market research, competitors, and current customer profiles. A business can have as many buyers as deemed necessary.<\/p>\n\n

Creating buyer personas is not synonymous with describing the business's target audience. Rather, it means developing a specific profile of the desired audience to be shared with the marketing, sales, and customer service departments. <\/p>\n \n

Likewise, the generation of buyers will serve all the departments of the company and especially the marketing team to create campaigns, advertisements, blogs, downloadable resources and strategies based on concrete data within a plan of inbound marketing. <\/a> <\/p><\/p>\n\n

Having buyer personas will help you segment and know in depth your ideal customers to boost the business. <\/strong> It will allow you to personalize your emails through segmentation, build content on your website by taking the pain points of clients and understand how they develop in their work \/ personal environment to develop appropriate strategies. <\/p>\n \n

In the same way, you will be able to generate specific content for social networks and perfect the conversion funnel <\/strong> by giving each desired lead what they need according to the stage they are in. <\/p><\/p>\n\n

The creation of the ideal segment will be useful since it will allow you to contextualize certain aspects and behaviors of the desired lead and create aligned strategies to attract, interact and delight them. Also, by delving into their interests, motivations, fears and needs, you will speak the same language, capturing their attention and increasing the possibilities of purchase. <\/strong><\/p>\n\n

By being able to understand the target's purchasing decisions, it is possible to create marketing and sales resources for each buyer <\/strong> and thus increase relevance and interest, and, therefore, the conversion rate.<\/p>\n\n

As can be seen, the ideal customer profile is an essential tool for all teams in a company, <\/strong> as it will provide valuable information and open possibilities to improve the prevailing communication, marketing and sales strategies.<\/p>\n

\"C\u00f3mo<\/p>\n\n

C\u00f3mo\u00a0construir a\u00a0tus\u00a0buyer\u00a0personas\u00a0<\/h2>\n\n

El primer paso para\u00a0desarrollar\u00a0la representaci\u00f3n de\u00a0tu\u00a0cliente\u00a0potencial\u00a0es\u00a0asignarle\u00a0un nombre y un avatar.\u00a0Se busca\u00a0humanizar los conceptos abstractos del cliente\u00a0e identificarlo de alguna manera<\/strong>, that is why it is essential to provide aspects such as an image and a name.\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n

Regarding how information is collected to create buyers, the most complete profiles usually come from in-depth research and contain a significant amount of data <\/strong> both your personal and professional profile. <\/p>\n \n

To obtain this data, you can conduct personal interviews with current customers, request information from the sales, marketing and customer service team, or analyze information from other sources. Along the same lines, it is also valid collect data on the desired segment from market studies and investigate what the audience of the main competitors in the industry is like. <\/strong> <\/p><\/p>\n\n

Estos son los pasos para crear\u00a0a tu\u00a0buyer\u00a0persona:\u00a0
\u00a0<\/p>\n\n

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  1. Identificar qu\u00e9 informaci\u00f3n se necesita para desarrollar la representaci\u00f3n\u00a0del cliente ideal.\u00a0Aqu\u00ed,\u00a0se elaboran\u00a0las preguntas\u00a0necesarias para\u00a0poder desarrollar los\u00a0buyers.\u00a0
    \u00a0<\/li>\n<\/ol>\n\n
      \n
    1. Determinar c\u00f3mo se va a\u00a0investigar\u00a0al\u00a0p\u00fablico deseado\u00a0para los servicios o productos que ofrece la empresa. Asimismo, se definir\u00e1\u00a0c\u00f3mo se obtendr\u00e1n las respuestas a las preguntas (un camino puede ser llevar a cabo entrevistas a clientes actuales o recurrir a encuestas de opini\u00f3n).\u00a0\u00a0
      \u00a0<\/li>\n<\/ol>\n\n
        \n
      1. Realizar\u00a0la investigaci\u00f3n\u00a0de 2 o 3 competidores directos del negocio\u00a0y c\u00f3mo es su target, recopilar la informaci\u00f3n\u00a0brindada por los dem\u00e1s departamentos\u00a0y\u00a0dejar todo el material recopilado disponible para todo el equipo.\u00a0
        \u00a0<\/li>\n<\/ol>\n\n
          \n
        1. Construir los\u00a0perfiles\u00a0de\u00a0los\u00a0buyer\u00a0personas\u00a0seg\u00fan el negocio (podr\u00e1s tener\u00a01,\u00a02\u00a0o\u00a0hasta 20\u00a0buyers\u00a0seg\u00fan se considere necesario),\u00a0compartirlos\u00a0con el resto de la organizaci\u00f3n (ventas, atenci\u00f3n al cliente, postventa, etc.)\u00a0y comunicarles\u00a0acerca de\u00a0su importancia.\u00a0\u00a0
          \u00a0
          Este es el tipo de\u00a0informaci\u00f3n que se necesitar\u00e1 recopilar para\u00a0la\u00a0creaci\u00f3n de los perfiles:\u00a0
          \u00a0<\/li>\n<\/ol>\n\n